SMM & Creative Manager (Reels/TikTok focus)
Полная занятость1-2 годаთბილისი
1 день назад4 просмотра
Описание
We are looking for an SMM & Creative Manager (Reels/TikTok focus) to strengthen the team and take ownership of content and communications for our portfolio of international brands (Kabrita, Lactoflorene, Dentinale, Windi).
Area of Responsibility:
● Implementing an SMM strategy focused on short-form video (Reels, TikTok)
● Creating content for social media, the website, and advertising campaigns (video is the priority)
● Developing creative concepts, scripts, formats, and recurring segments for Reels/TikTok
● Generating viral and native ideas that account for platform algorithms
● Launching and managing social media activations (games, gamification, special projects)
● Participating in shoot production (including fast mobile-first production)
● Analyzing content performance (engagement, retention, watch-through) and scaling successful formats
● Trendwatching (TikTok, Reels, AI tools) and quickly implementing trends
● Working with a cross-functional team (design, copywriting, targeting, production)
● Preparing and handing off content for adaptation to different markets (localization)
● Collaborating with the sales department and supporting partner activities
● Participating in marketing events (events, offline activations) with subsequent packaging of content for digital
Tasks:
● Developing creative video concepts for all platforms
● Creating strong storytelling in short formats
● Adapting brands' global content for local markets
● Finding non-standard visual and narrative solutions
● Increasing content engagement, retention, and shareability
● Running several projects in parallel within set timelines
We expect:
● Strong expertise in Instagram and TikTok
● Hands-on experience creating Reels / TikTok content (a personal or brand account with results is a plus)
● Scriptwriting and storytelling skills for short formats
● Understanding of virality mechanics and how algorithms work
● Structured thinking, initiative, and a results-driven approach
● Strong communication and organizational skills
● Fluent verbal and written communication
Requirements:
● 1+ years of experience in SMM / creative / video production
● Experience developing concepts and scripts for short-form video
● Understanding of how content differs across platforms and markets
● Experience working with several brands or projects simultaneously
● A portfolio (must include video case studies)
Nice to have:
● Experience working across multiple markets (CIS, Caucasus, Central Asia)
● Experience in FMCG or pharma
● Experience hosting live streams
● Ability to shoot and edit quickly (mobile-first approach)
We offer:
● Work with international brands and markets
● Opportunities for rapid growth and development in digital and creative
● A strong team and a comfortable work environment
● Involvement in large-scale campaigns and launches
● Official employment
● A modern office
